Virgin Media is a company whose purpose is to connect people and change lives for the better. They wanted their office upgrade to express these brand values and create a sense of togetherness.
The business strives to ‘stand out in a world of same-same’ and their new offices reflect this. Walls talk to you, through playful catchphrases in LED neon. Fun murals with hidden messages are a reminder that ‘thoughtful little touches add up to a big difference’. And off-the-shelf materials are used in ‘Delightfully Surprising’ ways.
To create the main logo we took everyday Hunter Red dibond and turned it something extraordinary. Plotted vinyls are installed in unconventional places. And we coated privacy screens in futuristic dichroic film to flood the lounge with coloured light.