Before you can create a destination, you need name recognition. Site hoardings and building wraps are like giant billboards, broadcasting a placename over and over until it becomes a new landmark. Like outdoor ads, their time is limited. They have to work fast. Which is why lighting matters. Add trough lights, flood lights, illuminated letters or light boxes to your hoarding to multiply its effectiveness. And imprint the name of your development in the public mind, around the clock, all year round.