HubSpot is a global marketing business that is growing exponentially. Expecting to double its workforce in 2020, the firm has opened a second European office at 1SJRQ, a 10,000 square metre headquarters building in Dublin Docklands called HubSpot House.

Our first fitout for HubSpot was at their Docklands Central office, voted one of the Best Workplaces in Ireland. That interior had a ‘Natural Ireland’ theme. At 1SJRQ, the feel is more urban. This fitout brings the colour and energy of a young city indoors.

To meet the brief we produced every sign type imaginable, from retro cinema-marquee units to new LED-neon pieces. We printed hundreds of metres of vibrant, patterned vinyl to bring the brand language to life on walls and meeting pods. Screened private spaces with optically clear films. And reproduced the iconic sprocket in myriad forms: as a backlit acrylic sculpture, as frosted window manifestations and, in stainless steel, as the finishing touch to the reception desk.